HEINZ
Created in collaboration with Aidan Wunderly
Less than 50% of Gen Z-ers eat a traditional breakfast. So, Heinz is spicing up the most important meal of the day and delivering a better breakfast across college campuses nationwide.
This is the Rise & Heinz Tour.
The first step
Roll out a traditional social campaign introducing the new ketchup to consumers.
The second step
Tease the release of the Heinz Hotrod to build anticipation for the upcoming brand activation.
The third step
Announce the release of the Rise & Heinz Tour via social media and out-of-home advertisements.
Social
Heinz Hotrod Reveal
Rise & Heinz Tour Promo (Instagram Story)
Rise & Heinz Tour Promo (Instagram Feed pt.1)
Rise & Heinz Tour Promo (Instagram Feed pt.2)
OOH
